Generation Z and online tutoring: natural bedfellows?

Generation Z and online tutoring: natural bedfellows?
The K-12 online tutoring market is booming around the world, with recent research estimating it to grow by 12% per…

Several reasons lie behind this growth. Of course, rising internet penetration in households around the world has paved the way. Another reason is the increasing importance of STEM education around the world – key for clearing highly competitive university entrance exams as well as it leading to increased job opportunities – and the leg up online tutoring can provide. Yet the most compelling reason is the motivations and behaviours shared by those behind the demand – Generation Z.

Widely defined as those born between 1995 to 2010, Generation Z is the largest generation in the world, comprising 32% of the global population, and is the first to have grown up as true digital natives – immersed in digital technology, the Internet, and social media throughout their lives. Exposure to technology from an early age has produced a generation that expects connectivity and instant access as standard, but one that is also comfortable with collecting and cross-referencing many sources of information, as well as integrating virtual and offline experiences. The vast amounts of information at their disposal are enabling them to be more analytical in their decision making than previous generations, with 65% of those surveyed in a report from McKinsey last year saying they particularly value knowing what is going on around them and being in control. Raised at a time of global economic stress, Generation Z are also more responsible and pragmatic than Millennials, keenly aware of the need to save for the future as well as tending to value job stability over high salaries.

It’s no surprise then that this generation should be particularly comfortable with online tutoring. The flexibility and instant access online tutoring offers are ideal for self-directed and responsible Gen Z learners who are looking to supplement their day-to-day studies and are used to seamlessly integrating online and offline experiences.

The market around online tutoring is rapidly developing and expanding in terms of features that are available to meet young peoples’ needs: self-assessment tools, chat features, interactive whiteboards, file sharing, and the ability to consult with tutors behind the scenes or tap into a supportive peer network – particularly important for Gen Zers who have social media as a central part of their lives. Young people can access exactly what they want in terms of study and career development, and parents are given more options to help improve their children’s academic results.

Young people should nevertheless weigh up the pros and cons of online tutoring to fit their needs. On one hand, technical issues, the availability and vetting of quality tutors, as well as the issue of ensuring student motivation through remote learning are just some potential challenges to bear in mind. On the other hand, flexibility to access tutoring around busy schedules, the ability to access more than one expert on particular subjects, and tailored packages that save time and money by not locking a student into regular appointments they may not need are just some of the advantages.

Just like Millennials before them, Generation Z are disrupting the provision of education itself, and the onus is on educators and EdTechs to understand and meet their needs. A Barnes and Noble College study of 1,300 American middle and high school students found that Generation Z expect on-demand services with low barriers to access – learning for this cohort isn’t limited to just the classroom; it’s something that can take place anywhere, at any time. They also tend to be more career-focused earlier on in their college careers and are increasingly becoming the directors of their own futures – almost 13% surveyed in the study already have their own business, and an additional 22% plan to own a business in the future. All these things must be considered by those trying to reach this group of learners. An awareness of Generation Z’s online and social media habits, providing updated and meaningful content, and enabling the widest possible level of personalisation will be crucial for educators and EdTechs trying to make the biggest impact.

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When a disappointment helped lead to a Nobel Prize

By Seema Jayachandran

When Michael Kremer looked at the data for a study underway in Kenya in the 1990s, he was taken aback.

Mr. Kremer, a professor at Harvard, expected that the data would show how much better children in western Kenya did in school when they had textbooks. But the preliminary answer was: not at all.

“I was totally shocked by the result,” he said in a recent interview. “Even people who were skeptical that more resources was the way to improve education thought textbooks would help.”

Yet instead of amounting to utter failure, the field experiment helped him earn a share of this year’s Nobel Memorial Prize in Economic Sciences, along with the MIT economists Abhijit Banerjee and Esther Duflo, for pioneering the use of field experiments to study which policies best improve the lives of the poor. The Nobel committee noted that “their new experiment-based approach has transformed development economics, which is now a flourishing field of research.”

The unexpected result of that particular experiment, conducted with Paul Glewwe, now an economist at the University of Minnesota, and Sylvie Moulin, then at the World Bank, prompted Mr. Kremer to think harder about the schooling system in Kenya. He said he began to realize that one problem was an excessive focus on top students, and he went on to design and test other measures that would help a broader range of people.

The field experiments conducted by Mr. Kremer, Mr. Banerjee and Ms. Duflo—which they sometimes work on together—resemble the drug trials that pharmaceutical companies use to test new medicines. The economists’ experiments typically compare participants in anti-poverty programs with peers without access to the programs. The researchers choose program participants by lottery, or the arbitrary order in which a program is offered to people.

For example, in the study on textbooks, a nonprofit rolled out a free textbooks program gradually over several years. Some lucky schools received textbooks one to four years before others. To assess the benefits of textbooks, the researchers compared the test scores of students in the lucky schools with those of peers in the schools still in line to get textbooks.

Using field experiments to study poverty this way has attracted both praise, as evidenced by the Nobel award, and criticism on technical and broader grounds. Angus Deaton, himself a Nobel laureate, has cautioned that field experiments should be designed carefully to shed light on why a method worked and where else it might work. Otherwise, he has said, such experiments might not advance knowledge much.

I can attest to the new Nobel winners’ role in reshaping the field of development economics. They certainly influenced me. All three were my teachers when I was in graduate school at Harvard starting in 1999. In those days the field was small enough that they taught a combined class for Harvard and MIT students, and Mr. Kremer and Mr. Banerjee were among my advisers.

I have run randomized experiments in India, Uganda and elsewhere on topics such as how to improve child nutrition, protect forests, and reduce gender discrimination. Some of the interventions I have tested had beneficial effects, and others did not.

Learning early that a program has limited benefits is useful for the organization running it and the donors funding it. They can redirect their time and money elsewhere, or try to change the program to make it more effective.

But Mr. Kremer’s Kenya textbook study illustrates another value of discovering that a program falls short of its promise. This type of so-called null result, where the impacts of an intervention are indistinguishable from zero, can lead us to think differently and more creatively.

When Mr. Kremer and his colleagues looked at their data in more detail, they saw that textbooks did help the students whose test scores were very strong before the experiment began. That finding got the researchers thinking harder about what features of the Kenyan education system led to this pattern, he said.

The deep problem with the schooling system, Mr. Kremer believed, was that it was geared toward the top students. He speculated that this might have been a vestige of the colonial era, when access to education was mostly limited to children from relatively privileged families. Today, education is available to children from a much wider range of family backgrounds, but the curriculum has not been adapted enough, he said.

An obvious change would be to rewrite the textbooks so they are at the right level for the average student. However, because of the big variations in student preparation, that redesigned textbook would still be too hard for some people and too easy for others.

What was needed was instruction tailored to the needs of students at different levels. While Mr. Kremer was puzzling over his results on textbooks, Mr. Banerjee and Ms. Duflo began a field experiment in India to evaluate a program aimed at helping struggling students catch up. In Indian schools, as in Kenya, such students were often left to flounder. The researchers collaborated with an Indian nonprofit that placed extra teachers in schools to help the weaker students master basic literacy and numeracy skills.

Ms. Duflo said, in an interview, that it was largely a coincidence that her first foray was so thematically aligned with Mr. Kremer’s results. She and Mr. Banerjee were keen to collaborate with the nonprofit, Pratham, which happened to be pursuing remedial instruction.

But Mr. Kremer’s surprising results deeply influenced her, she said. She remembers him puzzling over them when he taught her as a graduate student at MIT.

“The fact that he didn’t find what he expected—it’s not so important that it was a null result as much as that it was unexpected—it made me much more interested in randomized trials than I would have been if I thought it was just a way of confirming intuitions you already have,” Ms. Duflo said.

Mr. Banerjee and Ms. Duflo found that the remedial instruction in India had large benefits for the weaker students, and further studies also showed that remedial education seemed to work while adding other resources did not.

Ms. Duflo and Mr. Kremer then worked together, along with Pascaline Dupas, now at Stanford University, on another educational program in Kenya directed toward the entire spectrum of students. They studied what happens when you place students into classes based on their academic preparation.

With less variance in students’ level, teachers could aim their instruction more precisely. The researchers found that the program increased student achievement for the entire range of students.

The negative finding about textbooks was important in the development of Mr. Kremer’s career. “I’m happier when I find that something works,” he said. “But I’m not in despair if I don’t—the key thing is listen and learn from it.”

       

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